LERIXI VODKA

Lerixi is a new low ABV vodka brand built around a strong sense of luxury and craft. Working closely with the founder and creative director, MB Creative was brought on to design and build a Shopify site from the ground up, one that would do justice to the brand's premium positioning while working hard commercially, supporting both retail and wholesale sales through a single platform.

With a brand new product entering a competitive market, the site needed to earn trust and desire at first glance. We worked hand-in-hand with the founder and creative director to translate Lerixi's brand identity into a digital experience, considered typography, rich imagery, and a refined layout that reflects the quality of what's in the bottle.

Alongside the design, functionality was key. The build needed to support two distinct customer journeys: individual retail customers browsing and buying directly, and wholesale buyers needing a streamlined way to order in volume. We structured the site architecture, product pages, and checkout flow to serve both audiences without compromising the luxurious feel of the brand.

The result is a Shopify site that looks every bit as premium as the Lerixi brand promises, while giving the business the flexibility to sell across both retail and wholesale channels from day one. It's a platform built to grow with the brand as Lerixi establishes itself in the market.