Daruri Coffee Roasters
Daruri Coffee Roasters is a brand new roastery based in Warwickshire, specialising in Indonesian coffee. MB Creative was brought on right from the beginning, building the site from scratch alongside the launch of their brand new identity. The goal was to create more than an online shop, a platform that would grow sales while genuinely educating customers on the coffee itself, its origins, and what sets it apart.
Working closely with Daruri from day one, we built the Shopify site around both the new branding and a clear content strategy, partnering with a local copywriter to bring the story of the coffee to life, from origin and roast profile to the people behind it.
Functionality was central to the build. Alongside a full e-commerce shop, we developed:
National delivery and local collection, giving customers flexibility in how they receive their coffee
An event calendar with booking functionality, supporting Daruri's ambitions to build a local community around the brand through tastings, roastery visits, and events
Brew guides, helping customers get the best out of their coffee at home and reinforcing Daruri's role as coffee educators, not just sellers
A dedicated wholesale section, opening the door to trade customers such as cafés and restaurants alongside direct-to-consumer sales
Each of these features was built to work together as one cohesive platform, rather than bolted-on add-ons, giving Daruri a site that could support multiple customer types and revenue streams from launch.
The result is a feature-rich Shopify site that reflects Daruri's new brand identity and positions them as knowledgeable, passionate specialists in Indonesian coffee. With retail, wholesale, events, and education all built into one platform, Daruri launched with the tools to grow across multiple channels from day one.
